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All Easyway clinics are staffed by professionals who were once smokers themselves and have tried the Carr method. A therapy session lasts about 4-5 hours, in groups of up to 20 people. Most smokers only need one session. Using techniques of psychotherapy and suggestion therapists destroy stereotypes about the pleasure derived from smoking, remove the fear of withdrawal symptoms.
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Carr is also the author of guides for dealing with overweight and uncontrolled alcohol consumption. The empire created by Carr has earned him £120 million.